Freehand illustration is ideal for a wide-range of items, from text‑heavy books to websites, it improves and helps sustain user motivation and engagement levels. People of a wide age-range enjoy and accept this type of illustration, because of its fun and humane nature. 1 of the main strengths, is that it can communicate hard to visualise abstract issues and concepts, that are not obviously easy to communicate, or by using photography. The world’s largest organisations increasingly utilise and value illustration as a major part of their corporate identity and customer communications.
Envisage, enlighten and entertain
We do
- Full colour or greyscale illustrations.
- In a range of line thicknesses.
- Of objects, people, places and scenes.
- Inclusive and multicultural.
Below is a selection of projects to give you an idea of just some of the projects we have worked on.
Client
Gill Matthews.
Project title
Waving, not drowning.
Services
Freehand illustration.
About the client
Literacy consultant, writer and series editor for several major literary programmes and book publishers.
Client’s needs
The client was working on a publication (a series of articles written by and for teachers), as a follow up to a conference. The title of the publication was Waving, Not Drowning.
Prevented them from drowning
Client
Hunter Cards.
Project title
Get well soon.
Services
Freehand illustration.
About the client
A niche direct-to-retail publisher of greeting cards in the U.K.
Client’s needs
They needed a greeting card design for their new list of greetings cards, and we were commissioned to do a get well soon card.
Award
- Silver in the European Design Awards 2007 in the Card/Invitation/Flyer category.
Designed healthier communication
Client
thinkpublic.
Project title
Mind the Gap and The Real Work Experience public services competition.
Services
Freehand illustration.
About the client
An award-winning service design, social innovation, co‑design and user engagement agency in Marylebone, London.
Client’s needs
Their competition brief was to share a positive or negative experience you have had with public services, and express how they could be better.
The telling of an old story
Client
ReDesign Youth.
Project title
Presentation.
Services
Freehand illustration.
About the client
They work collaboratively with young people to consider design improvements to their environments.
Client’s needs
The client needed illustrations and powerful imagery to communicate with young people for their presentation, website and business communications. We designed illustrations to communicate issues in their content, to speak relevantly and say something to young people.
Helped them sea… beyond the hurdles
Client
User Design, Illustration and Typesetting (us).
Project title
Website homepage promotional illustration.
Services
Freehand illustration.
Client’s needs
We required an illustration for our website illustrating what we do, utilising a highly-lateral concept, to target the attention of design and marketing managers at businesses and organisations. It used an interesting concept and was certainly a memorable illustration.
We love to make things work well, oh yeah!
3 results of a freehand illustration by us
1 Illustrations that communicate complex and tricky issues in a fun and humorous way.
2 Improved user motivation levels of large amounts of text and difficult subjects.
3 High levels of appeal, interest and engagement, for a wide age‑range and audience.
Explain the unexplainable […] for magical communication
We make more of a difference than you think! We would like to know more about your project
Contact us