Information design services

What is information design?, one definition is ‘information designers create and manage the relationship between people and information so that the information is accessible and usable by people, and they provide evidence that the information is accessible and usable to an agreed high standard’ (David Sless, Communication Research Institute). Essentially information design is more content, complexity and usability concerned than just about concerns of aesthetics. It also commonly includes: making communication easier to understand, legibility, research and user testing. We can help you with:

  • Basic plain English editing/writing and advice.
  • Complex document design.
  • Form and questionnaire design.
  • Letter, bill and statement design.
  • Medicine/patient information leaflet (PILs) design and directive adherence.
  • Package labelling.
  • Performance based design.
  • Pictograms.
  • Signage/wayfinding.
  • Testing graphic communication and getting user feedback.
  • Timetable design.
  • User experience design.

In all our work we try to use an information design approach, below are some specific examples of our information design work.

Image of project

CRI (Communication Research Institute), figure 7: performance level/graph of taks across all credit card statements

Client

Communication Research Institute (collaborative project).

Item

Credit Card Statements: Communication Benchmarks 2009.

Input

Benchmarking, user testing.

Results

View project report and findings (PDF).

Norwich School of Art and Design/Norwich University of the Arts signage/wayfinding system proposal 1. Signs showing different levels

Client

Norwich School of Art and Design.

Item

Signage proposal No. 1.

Input

Signage design.

Norwich School of Art and Design/Norwich University of the Arts signage/wayfinding system proposal 1. Hand drawn signs in chalk on black paper, streched across walls and entrances

Client

Norwich School of Art and Design.

Item

Signage proposal No. 2.

Input

Signage design.

Image of pictograms/icons for end of year exhibitions (Norwich School of Art and Design/Norwich University of the Arts). Pictograms ranging from graphic design, to games design

Client

Norwich School of Art and Design.

Item

Pictograms for end of year exhibition 2006 signage (proposal).

Input

Technical illustration.

Image of Leicester BID form/questionnaire originally supplied design

Original form/questionnaire supplied by the client.

Image of Leicester BID form/questionnaire design, redesigned version

Redesigned form/questionnaire.

Client

Leicester BID (Business Improvement District).

Item

Form/questionnaire.

Input

Form/questionnaire design.

Annual report design, page layout, typesetting and complex tables. Photograph of an inside spread showing complex financial tables

Annual report and financial statements photograph of an inside spread showing complex financial tables

Annual report and financial statements design guide/specification

Client

Dyslexia Institute.

Item

Annual report and financial statements.

Input

Publication design, page layout and typesetting.

PDF examples

More available upon request, contact.

Details

6 column layout and tables. Manual decimal point alignment of all numerical data (tabular lining figures). Purple acetate overlay feature at the end. Page size: A4: 210 × 297mm. Pages: 70. Paper: Croxley Heritage Wove, ivory, 120g/m², 75% recycled. Binding: staple bound.

Note

When we did research in 2005 into the typographic requirements of people with dyslexia, there was conflicting advice ranging from handwritten typefaces, to serif, to sans serif. Due to new research released in 2008, we would not use Helvetica again for people with dyslexia. Contact us for designing for people with dyslexia.

Infographic for the paper: Information on different types of people for graphic communication, website and information designers. Shows statistics for the following types of people: Children, 4–12 years old, Teenagers, 13–19 years old, General people, 20–45 years old, Older adults, 60 years old+, Dyslexia, Vision impairment, Color blindness, Arthritis, Text and numerical literacy, Digital literacy, Education level, Prior experience (knowledge level), and Psychology

Client

Usability Geek.

Item

Infographic.

Input

Text and statistical research, technical illustration and typography.

Link to the paper

This infographic accompanies our paper called Information on different types of people for graphic communication, website and information designers published on the Usability Geek website. It is freely reusable and copyright free. Click/tap image to view it at full size. February 2018.